Chasing Genius

Search Engine Optimization is a very important topic when it comes to digital marketing. Before diving into search engine optimization we should know a little about search engine. Search Is about making connections. Search engine is a platform that helps users find information, product, or services online more quickly and accurately. It connects consumers to products or services they are looking for and marketers to customers, they care about. There are many search engines. But we will consider google, as 90% of the global searches occurs on google. Search Engine Optimization is the technique that understands how the search engine works and helps brand to be on top of search result. Why being on top of search result is important? Typically, 30% to 40% of the websites traffic comes from google search. 90% of the users does not go beyond the first page of the search engine. First page has ten results but top three results gets 60% of the traffic. Result on the top gets ~32% of the us...

  Objective – Increase Brand/Product/Service Awareness Social Media Platform – Facebook   Why Facebook? According to statista.com, Facebook records 2.7 Billion active users as of January 2021. Facebook can be used for B2C, Brand building, lead generation etc. Facebook allows to create Business Page which should be dedicated to growing business through actively inviting readers to “like” the page. Facebook Organic Facebook Organic means free part of the Facebook that is we do not have to pay for doing our activities. Creating Groups Groups are great for getting things done and staying in touch with just people you want. We can share photos and videos, have conversations, make plans and more. Having a Facebook account just create a group on Facebook. Click on Create Group tab, add group name, people (can be done later), select privacy of the group and click on Create. Once Group is created add more people in it.   Allow them to share their work, experiences ...