Skip to main content

SOCIAL MEDIA MARKETING PLAN

 

Objective – Increase Brand/Product/Service Awareness

Social Media Platform – Facebook

 

Why Facebook?

According to statista.com, Facebook records 2.7 Billion active users as of January 2021. Facebook can be used for B2C, Brand building, lead generation etc. Facebook allows to create Business Page which should be dedicated to growing business through actively inviting readers to “like” the page.

Digital marketing statistics


Facebook Organic

Facebook Organic means free part of the Facebook that is we do not have to pay for doing our activities.

Creating Groups

Groups are great for getting things done and staying in touch with just people you want. We can share photos and videos, have conversations, make plans and more. Having a Facebook account just create a group on Facebook. Click on Create Group tab, add group name, people (can be done later), select privacy of the group and click on Create. Once Group is created add more people in it.  Allow them to share their work, experiences about product/services. Keep the privacy of the group as Public group, such that anyone on the Facebook can find the group, and see who’s in it and what’s in it.

 

Facebook Page for Business

Facebook Page helps to connect your business, yourself or your cause to the worldwide community of people on Facebook. Facebook allows two options for creating a page Business or Brand Page and Community or public Figure page. Select Business or Brand page which will showcase your products and services and reach more people on Facebook. Give a page name which will best define your services. Select category and click on continue. Next we will upload a profile picture and cover photo to make our page more attractive. Add short description about page. Now our Facebook Business Page is ready.



Page for social media marketing


Events/offers

Now we have our Facebook page there are certain features in it. Events allows us to create service offerings. If you are hosting any kind of event in your business or offers about products, we can showcase these as events/offers on your Facebook page. Click on the events tab and fill out all the details of the dialogue box like event name, category, description, start and end date etc. follow the same steps for offers as provided by Facebook page.

Services

This is an important feature available on the Facebook page. You can display all the services run by your business as services on your Facebook Page.

You can create as many services as you want. Give service names and add description about it. And all the programs will be displayed as services in your Facebook Page.

Targeting

This is another feature available on the Facebook page. This advanced function is available only when you have certain amount of followers for your page. With this feature you can target specific people.

you can create and share your post to people of certain age group, gender, target people based on their location. 

Facebook Advertising

This is a paid part of Facebook marketing. For which you have to pay to Facebook to advertise your products and services.

Facebook campaign

Digital-marketing-add-campaign

Facebook campaign is nothing but your advertising objective. Each campaign has multiple Ad Set. These Ad Set includes Placement, Audience, Bids, Budgets, Schedule. Under each Ad Set, we have multiple Ads. Ads are nothing but Images/Videos, Texts, Links, Call to action.

Select Campaign as Brand Awareness which will target people who are more likely to be interested in your programs. Select consideration as Traffic, this will drive people from Facebook to your website. Select conversions to drive valuable action to your website.

These are the initial steps to create an Ad. Once you have Ad account you can design your Ad and set bid, target specific people based on interest, age, location etc. to reach your Ads to these people.

Labels:

Comments

Post a Comment

Popular posts from this blog

Salary Prediction Web App using Streamlit

Salary Prediction Web App In this article, we are going to discuss how to predict the salary based on various attributes related to salary  using Random Forest Regression. This study focuses on a system that predicts the salary of a candidate based on candidate’s qualifications, historical data, and work experience. This app uses a machine learning algorithm to give the result. The algorithm used is Random Forest Regression. In this problem, the target variable (or output), y, takes value of salary for a given set of input features (or inputs), X. The dataset contains gender, secondary school percentage, higher secondary school percentage, higher secondary school stream, degree percentage, degree type, work experience and specialization of candidate. Below is the step-by-step Approach: Step 1: Import the necessary modules and read the dataset we are going to use for this analysis. Below is a screenshot of the dataset we used in our analysis. Step 2: Now before moving ...
Post a Comment
Read more

STREAMLIT MULTIPAGE WEB APPLICATION | AREA CALCULATOR

Multipage Web App So far, we have worked with python streamlit library and we have built machine learning web applications using streamlit. In this blog we will see how to build a multi-page web app using streamlit. Streamlit multipage web app We can create multiple apps and navigate across each of them in a main app using a radio button. First, we have created separate apps for each shape to calculate the area of that particular shape example app1.py, app2.py, app3.py etc. Then we have created a main app and added a navigator using radio buttons. Now we just have to run the main app and navigate through the desired web page. Area Calculator This particular multipage web app we named it as area calculator. We have included introduction page and ten shapes of which we can calculate the area by putting required inputs. We have downloaded the multiapp.py framework from GitHub, as we have a greater number of web pages. Each shape in the navigation bar indicates new web p...
Post a Comment
Read more