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Showing posts from May, 2021

TRUE ARTIFICIAL INTELLIGENCE

ML - Clustering of mall customers Unsupervised machine learning is closely aligned with what some call true artificial intelligence. Unlike supervised machine learning, in unsupervised machine learning there is no supervisor to provide any sort of guidance. This algorithm needs to find pattern in the input data to get better understanding. Clustering Clustering is one of the unsupervised machine learning technique used for analyzing data in many fields. Its task is to divide the input data into groups, called ‘clusters’, in such a way that observations in one cluster follow similar pattern than observations in other clusters follow. From the above example, we can clearly see that squares are grouped in one cluster, all circles are grouped in another clusters and triangles are grouped in the third cluster. Some examples are grouping of similar news articles, grouping of similar customers based on their profile etc. In this project we are going to use mall customer’s dataset to gro...

SOCIAL MEDIA MARKETING PLAN

  Objective – Increase Brand/Product/Service Awareness Social Media Platform – Facebook   Why Facebook? According to statista.com, Facebook records 2.7 Billion active users as of January 2021. Facebook can be used for B2C, Brand building, lead generation etc. Facebook allows to create Business Page which should be dedicated to growing business through actively inviting readers to “like” the page. Facebook Organic Facebook Organic means free part of the Facebook that is we do not have to pay for doing our activities. Creating Groups Groups are great for getting things done and staying in touch with just people you want. We can share photos and videos, have conversations, make plans and more. Having a Facebook account just create a group on Facebook. Click on Create Group tab, add group name, people (can be done later), select privacy of the group and click on Create. Once Group is created add more people in it.   Allow them to share their work, experiences ...