Search Engine Optimization is a very important topic when it comes to digital marketing. Before diving into search engine optimization we should know a little about search engine. Search Is about making connections. Search engine is a platform that helps users find information, product, or services online more quickly and accurately. It connects consumers to products or services they are looking for and marketers to customers, they care about. There are many search engines. But we will consider google, as 90% of the global searches occurs on google. Search Engine Optimization is the technique that understands how the search engine works and helps brand to be on top of search result. Why being on top of search result is important? Typically, 30% to 40% of the websites traffic comes from google search. 90% of the users does not go beyond the first page of the search engine. First page has ten results but top three results gets 60% of the traffic. Result on the top gets ~32% of the us...
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